Date: 11th August 2009 at 12:26pm
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Premier League chief executive Richard Scudamore isn’t afraid that the league is too strongly affected by the economic crisis. High tax rates in England means that top stars now look longingly at Spain where they can earn much more. However, Scudamore is not worried.

‘If, over time, a hundred Cristiano Ronaldos left in two seasons and we had nobody, I might be sitting here with a different perspective.

‘Let’s talk again on September 1 when the transfer deadline closes. We’ll have lost a couple but we’ll have gained a couple too.’


Okay, I’m not worried either: I’ll continue following the Premier League even if it loses all its greatest stars but I have a question to Scudamore: where will he find a 100 Ronaldos to lose? I can’t name even one more, only Fernando Torres and Wayne Rooney come anywhere close to him in terms of profile and ability in the league. In terms of marketing and merchandising, Ronaldo is a big loss to the Premier League as a brand – even if we hate this kind of commercial thinking.