Date: 15th July 2009 at 8:49am
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Oliver Kay in the Times insisted that Sir Alex was merely bluffing and United did not end their summer spending. However, the boss was quite unambigous in the matter and the press’ reaction, for me, is unexpected.

The reaction I’m talking about is that the rumours seem to have dried up. Eto’o, Ibrahimovic, Huntelaar, Aguero – they are seemingly forgotten, at least in context with United.

Understandably, many fans reacted with fury. The defeat to Barcelona still rankles, the centre of the midfield hasn’t been strengthened and many see the additions of Owen, Obertan and Valencia as inadequate and insufficient even in the attacking department.

But I for one am glad that the flow of silly rumours ceased because it was quite exhausting to be honest. Every day we were supposed to be on the brink of getting some really big name and of course it merely heightened the fans’ expectations and frustrations. But it seems we have to accept that the market is silly, prices are insane because of Real Madrid and because clubs know we have the money.

IT might be a lean year coming up but neither the club nor the fans should act as plastic glory hunters. It is quite possible that next year high-profile targets will be available at reasonable prices; this year it’s clearly not the case.