Date: 3rd October 2010 at 1:32pm
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The fortunes of Wayne Rooney continue to resemble a roller-coaster ride.

With every peak there`s a trough and whilst Wayne looks to be heading off to Prague, with Coleen, to try and patch up his domestic situation, his antics have, according to a red-top Sunday tabloid, forced one of major sponsorship deals to collapse.

It would appear that Coca-Cola have pulled the plug on his £7 million deal. Apparently the company put a high value on family values and Wayne has, accordingly, paid the ultimate price.

Talking about the move, some quotes are provided from a US Marketing expert, who puts it into perspective, remarking,

“To lose a £7 million deal makes Wayne Rooney`s indiscretion the most expensive in history. What an incredible own goal. I can see why Coke have done it – he`s damaged goods.”

Although the loss of the £7 million appears shocking, we shouldn`t imagine Wayne is down to counting his last few pennies just yet.

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